In a world of fast fashion and everchanging trends, it is becoming increasingly difficult to discover clothing brands that truly appreciate the value of timelessness. Enter Johnny Was, the Californian born-and-bred label that has become synonymous with high quality, vibrant creations that are hard to find anywhere else.
Originating in California in 1987, Johnny Was has evolved into a fashion industry stalwart that is renowned for creating highly sought-after pieces. Their designs are rooted in the fashion and culture of 1960s boho living, featuring cool, colourful prints that are underpinned by eclectic and intricate details. Think velvety kimonos swathed in patchwork patterns, eye-catching silk scarves and poolside-perfect tunics with a thoughtful touch of embroidery.
Johnny Was designs with the modern bohemian woman in mind, producing garments that transcend cultures and trends to become truly timeless pieces. Their aesthetic may be deeply embedded in the Californian spirit, yet their designs reflect a global mindset that draws inspiration from all that is authentically one-of-a-kind. That could mean a striking piece of artwork, or even intricate embroidery and embellishment found on a 1920s-era vintage dress. Johnny Was strives to design signature styles that last beyond a lifetime, creating silhouettes and details that remain unparalleled.
A Johnny Was kimono is the perfect example of this dedication to timeless fashion. With their high-quality construction and bespoke designs, Johnny Was kimonos appeal to fashion-conscious women who seek out items that no one else has. Many Johnny Was pieces are limited editions, so very few other people will own the same embroidered kimono as you. Couple this with exceptional quality embodied through luxe fabrication, and you have a valuable garment that stands the test of time and trends.
Kimonos have been worn by men and women since the 1300s and today, they remain a wardrobe staple thanks to the influence of Johnny Was. From morning coffees and work meetings to black-tie cocktail events, a Johnny Was kimono stands as a stalwart piece in your wardrobe. Their luxe fabrication and vibrant designs have become an outlet through which wearers can express their personality and style, with intricate embroidery and embellishment providing that special bespoke feel. A Johnny Was piece is more than just clothing – it evolves into an heirloom that is passed on from one generation to the next, not unlike a vintage brooch or a treasured piece of jewellery.
If you are looking for unique, high quality garments that can be found in the wardrobes of fashion enthusiasts around the world, Johnny Was is the clothing label for you. With signature techniques and intricate designs, Johnny Was perfectly captures the spirit of chic timelessness that is so highly sought after by the modern bohemian woman.