Just like the universal and timeless appeal of a great song, Johnny Was designs clothes that cross cultures and defy trends. With a bohemian spirit and a true sense of authenticity, they take inspiration from anything that is beautiful, genuine and special—a striking piece of artwork, the luxurious hand-stitching on a vintage dress or the natural simplicity of a vibrant bougainvillea.

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Their signature embroideries and effortless silhouettes are unparalleled. After more than 30 years of our artisan-inspired stitch work and luxe fabrications, the undying allure speaks for itself. For the woman looking to showcase her personal style, while appreciating the thoughtful details of timeless techniques.

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My name is Victoria and I set up my business in 2014. Named after my daughters Rinni and Pearl, and with my passion for textiles and an eye for style I was drawn to Johnny Was. I wanted to create a unique and evolving online space, accessible to Australian shoppers, where we grow together. 

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“We really do not follow fashion trends. We prefer to celebrate your personal style.“

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Johnny Was captures my bohemian spirit and a true sense of authenticity, whether it’s a reversible kimono, embroidered velvet dress, or a cozy reversible over size blanket, you will discover the perfect piece for you.

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My commitment to your uniqueness is to offer limited editions. Once they are gone there are no more.

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It’s the gorgeous details in life that make it beautiful, and that’s what Johnny Was strives to create. Embrace the beauty, look beyond and enjoy the journey. We look forward to evolving with you all. 

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Victoria x